Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results
At my company, our SEO team has been winning a lot of work and growing lately so I’ve been spending a lot of time interviewing candidates for open roles. SEO professionals have diverse skills, but there are a few things I look for in every candidate.
Few things are as important as the tools digital marketers.
Keyword research is an SEO practice of finding, analyzing and using the phrases people use to search for information on the internet. In other words, it is about getting to know the language of your potential visitors and using this knowledge to optimize your content.
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