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Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.
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SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching.
An SEO strategy is the process of planning, outlining and implementing steps designed to improve search engine rankings.
SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).
SEO analytics, you use your own data about your own marketing. In keyword research, you look at what users search for before your website starts ranking for it, or you look at ranking positions of content published on websites other than yours.
The customer's perception is your reality.